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When Did Burial Vaults First Start Being Used? The History of Burial Vaults

On the surface, the question “When did burial vaults first start being used?” seems pretty cut-and-dried. Based on the definition that a burial vault is a container that encloses a casket to help p...
By Jill Darby
In Articles
Thursday, January 26, 2023

High-Impact Ways to Connect with Your Community

How do you set your funeral home apart and build strong connections with potential and current client families? The secret is a carefully planned series of community engagement and outreach efforts...
By By Aemelia Tripp
In Articles
Tuesday, November 22, 2022

RECAPPING THE PROFESSIONAL CAR SOCIETY’S 2022 INTERNATIONAL MEET

Given its origins and long-standing significance as a Native American and Colonial era crossroads still frequented today by motorists plying the Massachusetts Turnpike, Interstate 84 and historic U...
By story, “deep” captions by GREGG D. MERKSAMER
In Articles
Tuesday, November 22, 2022

Watch Your Language!

Funeral service is not alone in seeing changes to the terminology we use every day. Just like airline stewardesses have become “flight attendants,” secretaries have become “administrative assistant...
By By Curtis D. Rostad, CFSP
In Articles
Tuesday, November 22, 2022

Improving Celebration of Life Service Opportunities: Leveraging Proven Strategies from the Hospitality Industry

Digital transformation has become somewhat of an overused term these days, but deathcare professionals cannot dismiss the important role that new technology will play in serving families in the fut...
By Bill Williams
In Articles
Tuesday, September 27, 2022

Three Ways to Supercharge Your Funeral Home with Technology

One of the bright spots to life on the road in the funeral profession undoubtedly is the sheer amount of exposure I’ve been able to receive from a variety of individuals across the country. Not onl...
By Andy Buckman
In Articles
Tuesday, September 27, 2022

Beginning the Monument and Memorialization Conversation

Getting Started When a family arranges a funeral for a loved one, it’s unreasonable to expect them to have the knowledge base to understand fully what products and services are available. On avera...
By Jay Kown
In Articles
Monday, September 26, 2022
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...