Articles

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...
By Darren Crouch
In Articles
Tuesday, July 1, 2025

Ashes in the Living Room? A Surprising Revelation in Death Care

WHOSE ASHES ARE WE TALKING ABOUT? Parents top the list, accounting for 39% of ashes held in homes, followed by extended family, friends, or others at 30%. Grandparents make up 20%, siblings or chi...
By Larry Stuart Jr.
In Articles
Tuesday, July 1, 2025

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...
By Jack Hirsch
In Articles
Tuesday, July 1, 2025

THE NUMBERS ARE IN: DIGITAL MERCHANDISING WORKS!

Of course, many of you reading this have known it for years. But for funeral directors who have been skeptical of utilizing technology displays to showcase caskets, we can share the results with yo...
By Marty Strohofer
In Articles
Tuesday, June 3, 2025

Why Specialized Transportation Providers Are Essential for Shipping Human Remains

Shipping human remains is one of the most emotionally and logistically complex services in the funeral industry. While families and funeral homes technically have the option to arrange transportati...
By Cheryl Silvey
In Articles
Tuesday, June 3, 2025

A Trusted Journey: Transporting Loved Ones Home

For over four decades, Inman Shipping Worldwide has set the standard for transporting cremated remains home for ceremonies. The core of our business is helping families bring their loved ones home ...
By David McComb
In Articles
Tuesday, June 3, 2025

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...
By Todd Reich
In Articles
Saturday, May 3, 2025
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...