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How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER
2025 is shaping up to be an active year for funeral home
transactions. The NewBridge Group has been advising family
owned, private funeral home owners on their succession
plans for over twenty five...
In
Articles
Saturday, May 3, 2025
A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS
A sale-leaseback enables a company to sell its real
estate to raise capital and subsequently lease the
property back from the purchaser. In this way, a company
can get both the cash and use of the ...
In
Articles
Saturday, May 3, 2025
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
In
Articles
Saturday, May 3, 2025
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
In
Articles
Tuesday, March 25, 2025
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
In
Articles
Tuesday, March 25, 2025
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
In
Articles
Tuesday, March 25, 2025
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
In
Articles
Friday, March 7, 2025
Previous Posts
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
How to Help Consumers Make Informed Preneed Trust Choices
Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees
In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...
How to Build a Strong, Loyal Team in Your Funeral Home
Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...
How to Recruit and Retain Top Talent for Your Funeral Business
In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...
What Pet Parents Look for in an End-of-Life Provider
For pet parents, the bond they share with their furry, feathered, or scaled companions transcends mere ownership. These cherished members of the family occupy a central place in the heart and home....
MENTORING: A Mutually Beneficial Relationship
MENTOR, BRYANT HIGHTOWER
How do you create a successful mentor and mentee relationship?
The foundation of a successful mentor-mentee relationship is built on mutual trust. Mutual trust is essenti...