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Beginning the Monument and Memorialization Conversation

Getting Started When a family arranges a funeral for a loved one, it’s unreasonable to expect them to have the knowledge base to understand fully what products and services are available. On avera...
By Jay Kown
In Articles
Monday, September 26, 2022

Hunting Like a Hawk in a New Era of Funeral Economics

Settling Into the New Routine The funeral industry was one that was rocked by COVID. It was one of the industries that felt the greatest impacts and the greatest disruptions. Everyone in the fune...
By Danielle Thacker
In Articles
Monday, September 26, 2022

Three Steps to Create a Website That Markets Your Cremation Business

To find client families for your cremation business, you need to invest in your online presence, starting with your website. Your website is an extension of your funeral home that can market your p...
By Jenny Goldade
In Articles
Tuesday, August 2, 2022

Funeral Service Professionals Need to be Cremation Specialists

No matter what you think about the evolution of the North American Funeral Rite, you have to acknowledge that cremation is, and has been for some time, a major part of society’s expectation of what...
By Larry Stuart, Jr.
In Articles
Tuesday, August 2, 2022

Reflections on My First Ten Years with CANA

Ten years and four months ago I decided the next step in my career was to become an executive director. I started looking at job postings and stumbled across one for the Cremation Association of No...
By Barbara Kemmis
In Articles
Tuesday, August 2, 2022

When to Sell Your Funeral Home

As a leading funeral home succession planner, NewBridge Group often gets asked, “is now a good time to sell?” Of course, it is tempting to always say yes. The truth is, however, that only an owner ...
By Tony Kumming, NewBridge Group President
In Articles
Wednesday, June 22, 2022

Retirement? Next Exit

“Alan, I love what I do but I am 60 and I need to be thinking about retirement. What are my options?” Translation: “It’s not fun anymore or you have started dreaming about beaches and travel or si...
By Alan Creedy
In Articles
Wednesday, June 22, 2022
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Previous Posts

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...