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Inspiration Funds: A Strategy to Increase Preneed Sales

Two things are practically a given in our industry these days: More families are choosing non-traditional services to celebrate the lives of loved ones and they want peace of mind by having arrange...
By Bill Williams
In Articles
Thursday, May 4, 2023

How to Develop Habits that Support Proactive Preneed

In Atomic Habits, James Clear shares the story of Trent Dyrsmid, a rookie stockbroker who used a simple habit to bring in more than $5 million in his first year at the firm – and that was in 1993 d...
By Danielle Burmeister, Homesteaders VP-Marketing Communications
In Articles
Thursday, May 4, 2023

8 Remarkable Graves with Incredible Back Stories

Have you ever wandered through a cemetery, spotted a beautiful headstone and pondered about the life that may have inspired it? If you have, you are not alone.Cemeteries inspire a natural curiosity...
By Jessica Farren
In Articles
Thursday, May 4, 2023

Glass-Front Niches: Helping Families Tell the Full Story of Their Loved One’s Life

Coming out of the Covid 19 pandemic, cremation rates everywhere are at an all-time high increasing the demand for cremation memorialization as many consumers have a clearer view of the value of per...
By Matthews Memorialization
In Articles
Wednesday, April 12, 2023

Why Do People Make Tributes to Other People?

Tributes are a special way to honor the life of someone living or deceased. They help those who hear the tribute to recognize the unique contributions the person made to the world around them. Thes...
By John Yopp
In Articles
Wednesday, April 12, 2023

Royal Treatment - The Hearse of Winsor

When the seven-decade reign of Queen Elizabeth II ended at Balmoral Castle on September 8th, 2022 - how fitting since her mother’s ancestry made Her Majesty the most-Scottish British monarch since ...
By Gregg D. Merksamer
In Articles
Wednesday, April 12, 2023

10 Fascinating Chapters in Funeral History You Didn’t Learn in Mortuary School

There is a treasure trove of truly captivating and sur prising stories buried within the footnotes of death care’s past. Over the years, I have had an opportunity to learn quite a lot of fascinatin...
By Jessica Farren
In Articles
Tuesday, March 28, 2023
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Previous Posts

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...