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Satisfaction - Cremation Recycling

As consumers, we’re conditioned to seek out the best deals. Whether it be a vehicle purchase or how much we pay for groceries, we always want to get the best deal. This is where ad agencies prove t...
By Kevin McKay
In Articles
Sunday, July 30, 2023

The Crematory Operator's Pre-Cremation Checklist

Cremation lawsuits are becoming more common, and it’s essential to minimize risk and liability in crematory operations. Since you can’t undo a cremation, it’s even more important to get it right. T...
By Larry Stuart
In Articles
Sunday, July 30, 2023

Navigating the Impending Storm in Funeral Service

I’ll never forget the cold Friday evening when I received a frantic call from my uncle. “There’s been a plane crash behind our house. The woods are on fire!” The year was 2012 and at that time, I w...
By James Fletcher, Matthews Memorialization
In Articles
Sunday, July 16, 2023

Casket Merchandising Four Common Issues in the Funeral Showroom

Throughout my career in the funeral industry, I have been fortunate to visit hundreds of funeral homes across the Southeast. Whether I’m in Virginia or southern Mississippi, I have enjoyed getting ...
By Bucky Stevens, Thacker Casket Company
In Articles
Sunday, July 16, 2023

It’s a small world International Repatriation of a Deceased

In today’s global society, more people travel internationally for business and pleasure and generally return home safely with pictures and stories to share with their families. In addition, many mo...
By Kahlen Knapik, National Mortuary Shipping
In Articles
Sunday, July 16, 2023

Benefits of Partnering with a Larger Firm

Do you remember the Smucker’s-sponsored happy birthday wishes to Americans turning 100 years old? While still a milestone for any community member, the frequency with which we see congratulatory Fa...
By Todd Reich, Director of Client Relations NewBridge Group
In Articles
Sunday, June 11, 2023

Thinking About Selling This Upcoming Year? Here are 5 Things You Need To Know

Selling a funeral business is one of the most exciting times for an owner; however, it is a complex process that requires a great deal of thought and planning. To ensure the success of the sale, t...
By Johnson Consulting Group
In Articles
Sunday, June 11, 2023
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...