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Satisfaction - Cremation Recycling
As consumers, we’re conditioned to seek out the best deals. Whether it be a vehicle purchase or how much we pay for groceries, we always want to get the best deal. This is where ad agencies prove t...
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Sunday, July 30, 2023
The Crematory Operator's Pre-Cremation Checklist
Cremation lawsuits are becoming more common, and it’s essential to minimize risk and liability in crematory operations. Since you can’t undo a cremation, it’s even more important to get it right. T...
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Sunday, July 30, 2023
Navigating the Impending Storm in Funeral Service
I’ll never forget the cold Friday evening when I received a frantic call from my uncle. “There’s been a plane crash behind our house. The woods are on fire!” The year was 2012 and at that time, I w...
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Sunday, July 16, 2023
Casket Merchandising Four Common Issues in the Funeral Showroom
Throughout my career in the funeral industry, I have been fortunate to visit hundreds of funeral homes across the Southeast. Whether I’m in Virginia or southern Mississippi, I have enjoyed getting ...
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Articles
Sunday, July 16, 2023
It’s a small world International Repatriation of a Deceased
In today’s global society, more people travel internationally for business and pleasure and generally return home safely with pictures and stories to share with their families. In addition, many mo...
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Articles
Sunday, July 16, 2023
Thinking About Selling This Upcoming Year? Here are 5 Things You Need To Know
Selling a funeral business is one of the most exciting times for an owner; however, it is a complex process that requires a great deal of thought and planning.
To ensure the success of the sale, t...
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Articles
Sunday, June 11, 2023
Benefits of Partnering with a Larger Firm
Do you remember the Smucker’s-sponsored happy birthday wishes to Americans turning 100 years old? While still a milestone for any community member, the frequency with which we see congratulatory Fa...
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Sunday, June 11, 2023
Previous Posts
A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS
A sale-leaseback enables a company to sell its real
estate to raise capital and subsequently lease the
property back from the purchaser. In this way, a company
can get both the cash and use of the ...
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...