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A Cemetery and an Arboretum

What exactly is an arboretum? Briefly stated, the word arboretum can be broken down into arbor, which is Latin for “tree”, and the suffix ētum, denoting a collection of plants. The first use of the...
By Doak Marasco
In Articles
Monday, October 16, 2023

How Cemetery Management Software Can Help Cemeteries to Mitigate Risk

What does risk look like for cemeteries? Are the impacts financial...legal...reputational? The simple answer is, like any organization, they are all of those and more. Here we explore some of the ...
By Graeme Arthur
In Articles
Monday, October 16, 2023

The Modern Memorial Movement

Take a ten-mile trek north of the Motor City and discover one of the largest memorial parks in Michigan, Resurrection Cemetery. As one of six memorial properties operated by The Mt. Elliott Cemeter...
By Mariah Gregory
In Articles
Monday, October 16, 2023

The Business Case for Funeral Streaming

For over 50 years, how funeral professionals helped families manage the details surrounding a loved one’s death changed very little. In early 2020, however, 80% of funeral homes quickly adopted var...
By Trajan Schulzke
In Articles
Tuesday, August 22, 2023

Why Online Memorials Are More Important Than Ever For Funeral Homes

In the digital age, technology has revolutionized various aspects of our lives, including how we mourn and remember our loved ones. Funeral homes, traditionally associated with in-person gatherings...
By Mandy Benoualid
In Articles
Tuesday, August 22, 2023

Boosting Funeral Home Websites' SEO

In today’s digital age, having a strong online presence is crucial for businesses across all industries, including funeral homes. With an increasing number of people turning to the internet to find...
By Alexis Reed
In Articles
Tuesday, August 22, 2023

The Crematory Operator's Pre-Cremation Checklist

Cremation lawsuits are becoming more common, and it’s essential to minimize risk and liability in crematory operations. Since you can’t undo a cremation, it’s even more important to get it right. T...
By Larry Stuart
In Articles
Sunday, July 30, 2023
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Previous Posts

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...