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How Cemetery Management Software Can Help Cemeteries to Mitigate Risk
What does risk look like for cemeteries? Are the impacts financial...legal...reputational? The simple answer is, like any organization, they are all of those and more.
Here we explore some of the ...
In
Articles
Monday, October 16, 2023
The Modern Memorial Movement
Take a ten-mile trek north of the Motor City and discover one of the largest memorial parks in Michigan, Resurrection Cemetery. As one of six memorial properties operated by The Mt. Elliott Cemeter...
In
Articles
Monday, October 16, 2023
A Cemetery and an Arboretum
What exactly is an arboretum? Briefly stated, the word arboretum can be broken down into arbor, which is Latin for “tree”, and the suffix ētum, denoting a collection of plants. The first use of the...
In
Articles
Monday, October 16, 2023
The Business Case for Funeral Streaming
For over 50 years, how funeral professionals helped families manage the details surrounding a loved one’s death changed very little. In early 2020, however, 80% of funeral homes quickly adopted var...
In
Articles
Tuesday, August 22, 2023
Why Online Memorials Are More Important Than Ever For Funeral Homes
In the digital age, technology has revolutionized various aspects of our lives, including how we mourn and remember our loved ones. Funeral homes, traditionally associated with in-person gatherings...
In
Articles
Tuesday, August 22, 2023
Boosting Funeral Home Websites' SEO
In today’s digital age, having a strong online presence is crucial for businesses across all industries, including funeral homes. With an increasing number of people turning to the internet to find...
In
Articles
Tuesday, August 22, 2023
Cremation Options - Quality and Planning
We are all well aware that cremation rates are continuing to rise across North America. It began in the larger centers and has continued to creep into every area of the continent. With that continu...
In
Articles
Sunday, July 30, 2023
Previous Posts
A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS
A sale-leaseback enables a company to sell its real
estate to raise capital and subsequently lease the
property back from the purchaser. In this way, a company
can get both the cash and use of the ...
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...