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Creating Connection with Urn Vaults

Just 12 years after the full funeral procession of President Abraham Lincoln, the first “modern” cremation was captivating the press nationwide. Within the first American crematory built in a small...
By Joanna Reichert, Creative Manager for Crowne Vault
In Articles
Tuesday, February 1, 2022

Funeral Service Education: What Hasn’t Been Said?

What does a person say concerning the subject of funeral service education that has not been said already? I know in my own career countless articles, meetings, conferences, and efforts have been m...
By Todd W. Van Beck
In Articles
Tuesday, February 1, 2022

How to See Your Funeral Home the Way Your Customers See It

If we’ve said it once, we’ve said it a million times: there is no reality in business, only perception – the customers’ perception of your funeral home is the only one that really counts. You ca...
By Rich Kizer & Georganne Bender
In Articles
Thursday, October 15, 2020

Why Using Domestically Sourced Casket Products Makes Sense

With the rise of the internet, access to materials from all over the world and far less expensive labor rates, utilizing overseas markets may seem like an appealing option as it is often assumed th...
By Kathy Shirley, Thacker Casket Company
In Articles
Tuesday, September 22, 2020

Caskets and COVID-19

As we slowly move towards the “new normal” for funeral service, what does the future hold for the funeral profession – and more specifically – caskets?  While I can’t predict the future, some ...
By Scott Weisenbach, National Sales Director for Sich Casket Company
In Articles
Tuesday, September 22, 2020

Every Funeral is an Opportunity to Tell a Life Story

A personal note – Five months ago, the word “coronavirus” wasn’t in our vocabulary, and none of us could imagine a pandemic that would threaten the health of our communities, our businesses and ...
By Jenn Parvin, Vice President, Marketing & Technology, Batesville
In Articles
Monday, September 21, 2020

Keys to Service: The Vital and Active Role of the Funeral Professional

In bygone days in our profession there was a method of “arranging” a funeral which was called “the indirect method” of counseling. At the core of this funeral arranging approach was that the fun...
By Todd Van Beck, Director of Continuing Media Education, John A Gupton College, Nashville, TN
In Articles
Monday, December 3, 2018
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Previous Posts

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...