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What’s the Key to Running a Successful Funeral Home? Your Team

From the rise of cremation to the pandemic, there are many things disrupting the funeral profession right now. If your funeral home doesn’t have a plan, it can lead your staff to experience burnout...
By Jenny Goldade, Frazer Consultants
In Articles
Wednesday, March 23, 2022

Pre-Recruitment Preparation… Your Key to Success!

If there is one thing that has become almost gospel truth in funeral service these days, it is that good help is hard to find! We have been recruiting exclusively for the funeral and cemeteries pro...
By Bob Heidlage & Alex Kistler, Global Recruiters of Batesville
In Articles
Wednesday, March 23, 2022

Overcoming the Funeral Home Recruitment and Retention Challenge

In 2021 Connecting Directors put out a survey for funeral professionals to gather data on the wants, needs, concerns, and habits of deathcare workers. In that survey, “Employee Recruitment and Rete...
By Aries Jo Director of Outreach and Education at Parting Stone
In Articles
Wednesday, March 23, 2022

Jefferson State Community College Student Essays

By Samantha Brown Gibbs In 2019, I lost both my parents seven months apart each to cancer; (my father to leukemia on May 26th, 2019, and my mother to breast cancer on December 22nd, 2019). Before ...
By Various Students of Jefferson State College
In Articles
Wednesday, February 2, 2022

John A. Gupton Student Essays

By Estreya McCanna Its May 2021 and I just started my very first semester of Mortuary school at John A. Gupton College. I logged into my classes to complete some of my first assignments, and it wa...
By Various Students
In Articles
Wednesday, February 2, 2022

Why Does the Appearance of a Burial Vault Matter?

The main purpose of a burial vault is simple: protection. A vault prevents the weight of the earth and heavy cemetery equipment from collapsing the grave. It also safeguards the casket space agains...
By Jill Darby
In Articles
Tuesday, February 1, 2022

The Good, The Bad and The Ugly of SBA Financing “Whether Buying, Selling or Refinancing, Here’s What You Should Know”

The Small Business Administration (SBA) works with lenders to provide loans to small businesses. The agency doesn’t lend money directly to small business owners. Instead, it sets guidelines for loa...
By Tony Colson
In Articles
Tuesday, February 1, 2022
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Previous Posts

A PRACTICAL GUIDE TO SALE-LEASEBACKS FOR FUNERAL HOME OWNERS

A sale-leaseback enables a company to sell its real estate to raise capital and subsequently lease the property back from the purchaser. In this way, a company can get both the cash and use of the ...

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...