Articles

MENTORING: A Mutually Beneficial Relationship

MENTOR, BRYANT HIGHTOWER How do you create a successful mentor and mentee relationship? The foundation of a successful mentor-mentee relationship is built on mutual trust. Mutual trust is essenti...
By Bryant and Cason Hightower
In Articles
Wednesday, January 8, 2025

5 Technology Trends Shaping the Funeral Industry in 2025

When you think of innovation and cutting-edge tools, the funeral industry might not be the first thing that comes to mind. This is an industry steeped in tradition, where personal connection, empat...
By Rianne Lund
In Articles
Saturday, December 7, 2024

Embracing Technology in Your Funeral Home

TECHNOLOGY EXPLOSION We can likely agree that technology has exploded over the past forty years. While your great grandmother might have hung her clothes to dry on a clothesline, you’d be hard pres...
By Jim A. Luff
In Articles
Saturday, December 7, 2024

Sabbatical: Gratitude in Action

First, let’s start with a short intro on who Kris Seale is and then meander our way forward in time to the year 2024 when 260 of his 518 employees took a 30-day sabbatical. Yep – you read that righ...
By Kris Seale and Elli Morris
In Articles
Saturday, December 7, 2024

FTC Regulation Banning Fake Reviews Takes Effect

On Oct. 21, as many funeral directors were attending the NFDA Annual Convention and Expo in New Orleans, a critical piece of government regulation went into effect. This change affects businesses a...
By Rick Gershman
In Articles
Sunday, November 10, 2024

FTC Rule May Create a New Landscape for Employers – if it Passes. Non-Compete versus Non-Solicitation

The Federal Trade Commission (FTC) has proposed a rule that would ban all non-competes. The Rule, known as the ‘hold on to your seats for this one,’ ok, actually it’s the ‘Non-compete Clause Rule’ ...
By Poul Lemaster
In Articles
Sunday, November 10, 2024

PERSONALIZING FUNERAL PRODUCTS BEYOND CASKETS

When it comes to personalizing funeral products to reflect the life of a loved one, there seems to be an endless supply of options – from themed casket corners to embroidered casket cap panels. At ...
By Doric Marketing Team
In Articles
Sunday, November 10, 2024
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Previous Posts

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...

How to Build a Strong, Loyal Team in Your Funeral Home

Throughout my career, I have been fortunate to work in many funeral homes across the country. While the differences between these businesses are significant, in many ways, all funeral homes share t...

How to Recruit and Retain Top Talent for Your Funeral Business

In the funeral business, your team is arguably the most important element of your services. While everybody appreciates updated facilities and fair pricing, the people you employ offer families emo...

The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees

In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...

What Pet Parents Look for in an End-of-Life Provider

For pet parents, the bond they share with their furry, feathered, or scaled companions transcends mere ownership. These cherished members of the family occupy a central place in the heart and home....

MENTORING: A Mutually Beneficial Relationship

MENTOR, BRYANT HIGHTOWER How do you create a successful mentor and mentee relationship? The foundation of a successful mentor-mentee relationship is built on mutual trust. Mutual trust is essenti...