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“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL
Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...
In
Articles
Friday, March 1, 2024
GRIEF SUPPORT ROOTED IN SOUTHERN HOSPITALITY
My earliest memories are of bearing witness to the warmth and hospitality on display at our home-away-from home, Harris Furniture. The furniture store was my parents’ business and a pillar of our s...
In
Articles
Friday, March 1, 2024
Guiding Compassion
The funeral industry is a delicate and essential sector, providing support and solace to grieving families during times of loss. The success of a funeral home hinges on the caliber of its staff. Hi...
In
Articles
Wednesday, February 14, 2024
Embracing The Future Of Funeral Service
The hiring process often feels like an uphill battle for many funeral home owners. Unfilled roles, not enough qualified candidates, frustrated staff, and time & money invested. And we hear from...
In
Articles
Wednesday, February 14, 2024
Improving Staff Morale
If funeral professionals are always taking care of families, who is taking care of funeral professionals?
A recent study by Passare examined the future of the funeral home workplace by surveying m...
In
Articles
Wednesday, February 14, 2024
Soliciting and Managing Online Reviews: Do's and Dont's
Online reviews, whether on Google, Yelp, or any online directory, can feel like a minefield if you don’t have a strategy for managing them and using them to your advantage. A tough review can leave...
In
Articles
Friday, January 12, 2024
Why Do You Want a Career in Funeral Service?
It’s a question all of us get asked at some point after deciding funeral service is the career we’ve decided to pursue. I could easily ask a rebuttal question: Why don’t you want to be a funeral di...
In
Articles
Friday, January 12, 2024
Previous Posts
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER
2025 is shaping up to be an active year for funeral home
transactions. The NewBridge Group has been advising family
owned, private funeral home owners on their succession
plans for over twenty five...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...