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“WHAT’S NEXT?” 5 WAYS TO BE AMAZINGLY HELPFUL AFTER A FUNERAL

Even if you don’t hear it out loud, “What’s next?” is the question almost every family asks after a funeral. They’ve spent so much time focused on honoring the life of their loved one, but they’re ...
By Payton Thompson
In Articles
Friday, March 1, 2024

GRIEF SUPPORT ROOTED IN SOUTHERN HOSPITALITY

My earliest memories are of bearing witness to the warmth and hospitality on display at our home-away-from home, Harris Furniture. The furniture store was my parents’ business and a pillar of our s...
By Ben Harris
In Articles
Friday, March 1, 2024

Guiding Compassion

The funeral industry is a delicate and essential sector, providing support and solace to grieving families during times of loss. The success of a funeral home hinges on the caliber of its staff. Hi...
By Erin Connolly
In Articles
Wednesday, February 14, 2024

Embracing The Future Of Funeral Service

The hiring process often feels like an uphill battle for many funeral home owners. Unfilled roles, not enough qualified candidates, frustrated staff, and time & money invested. And we hear from...
By Alex Kistler
In Articles
Wednesday, February 14, 2024

Improving Staff Morale

If funeral professionals are always taking care of families, who is taking care of funeral professionals? A recent study by Passare examined the future of the funeral home workplace by surveying m...
By Jeff Stewart
In Articles
Wednesday, February 14, 2024

Soliciting and Managing Online Reviews: Do's and Dont's

Online reviews, whether on Google, Yelp, or any online directory, can feel like a minefield if you don’t have a strategy for managing them and using them to your advantage. A tough review can leave...
By Caitlin Bray
In Articles
Friday, January 12, 2024

Why Do You Want a Career in Funeral Service?

It’s a question all of us get asked at some point after deciding funeral service is the career we’ve decided to pursue. I could easily ask a rebuttal question: Why don’t you want to be a funeral di...
By Lauren Budrow
In Articles
Friday, January 12, 2024
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...