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8 TIPS For Implementing New Technology in Funeral Homes

Seamless technology integration in funeral homes is increasingly vital as the industry evolves to meet modern expectations and operational efficiencies. According to recent research, 70% of employe...
By Chase Downs
In Articles
Tuesday, August 6, 2024

CREMATION BURIAL OR BOTH? INSIGHTS FOR FUNERAL PROFESSIONALS

As the landscape of end-of-life arrangements evolves, the choice between cremation and burial has become increasingly nuanced. More clients are opting for a combination of both methods, reflecting ...
By Larry Stuart, Jr.
In Articles
Friday, June 28, 2024

The Most Underserved Market: POST-NEED FAMILY

According to a 2022 CANA survey, in the United States, an estimated 21.9 million families hold cremated remains in their homes. With the ever-increasing cremation rate, with some reports projecting...
By Stephen Noyes
In Articles
Friday, June 28, 2024

Solving Cremation’s Challenges

Cremation poses several challenges when it comes to conveying and delivering value. With burial, there are multiple tangible products that a price tag can easily be attached to. Think embalming, cl...
By Darren Crouch
In Articles
Friday, June 28, 2024

CASKETS: Restoring Value to the Tangible Component of a Funeral

Like doctors, attorneys, and many other professional occupations, the Funeral Director used to be the recognized, unquestioned authority on all things funeral-related. While we don’t have commercia...
By Craig Lahti
In Articles
Tuesday, June 4, 2024

TRANSPORTATION TIME AND OPPORTUNITY

     The multi-faceted responsibilities of the Funeral Director encapsulate the legal and logistical realms, as well as the delicate task of guiding grief-stricken families through t...
By David McComb
In Articles
Tuesday, June 4, 2024

BEING LOGICAL ABOUT LOGISTICS

     When given the opportunity to write about shipping within the funeral industry, I jumped at the chance. Historically, “shipping” means the movement of human remains from one loc...
By Jim Hardy
In Articles
Tuesday, June 4, 2024
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Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...