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Sabbatical: Gratitude in Action
First, let’s start with a short intro on who Kris Seale is and
then meander our way forward in time to the year 2024
when 260 of his 518 employees took a 30-day sabbatical.
Yep – you read that righ...
In
Articles
Saturday, December 7, 2024
5 Technology Trends Shaping the Funeral Industry in 2025
When you think of innovation and cutting-edge tools, the funeral industry might not be the first thing that comes to mind. This is an industry steeped in tradition, where personal connection, empat...
In
Articles
Saturday, December 7, 2024
Embracing Technology in Your Funeral Home
TECHNOLOGY EXPLOSION
We can likely agree that technology has exploded over
the past forty years. While your great grandmother might
have hung her clothes to dry on a clothesline, you’d be hard
pres...
In
Articles
Saturday, December 7, 2024
PERSONALIZING FUNERAL PRODUCTS BEYOND CASKETS
When it comes to personalizing funeral products to reflect the life of a loved one, there seems to be an endless supply of options – from themed casket corners to embroidered casket cap panels. At ...
In
Articles
Sunday, November 10, 2024
FTC Regulation Banning Fake Reviews Takes Effect
On Oct. 21, as many funeral directors were attending the NFDA Annual Convention and Expo in New Orleans, a critical piece of government regulation went into effect. This change affects businesses a...
In
Articles
Sunday, November 10, 2024
FTC Rule May Create a New Landscape for Employers – if it Passes. Non-Compete versus Non-Solicitation
The Federal Trade Commission (FTC) has proposed a rule that would ban all non-competes. The Rule, known as the ‘hold on to your seats for this one,’ ok, actually it’s the ‘Non-compete Clause Rule’ ...
In
Articles
Sunday, November 10, 2024
THE POWER OF HOLIDAYS FOR FUNERAL HOME OUTREACH
One of the best and most efficient ways to grow your funeral home is by developing connections with members of your community. Outreach, if performed attentively and with purpose, builds trust with...
In
Articles
Wednesday, October 2, 2024
Previous Posts
Business Decisions for Your Funeral Home
Independent firms are increasingly approached
by consolidators (big and small), what are the
top 3 considerations when contemplating the
sale of a generational, family owned firm?
A. Don’t go at it...
How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER
2025 is shaping up to be an active year for funeral home
transactions. The NewBridge Group has been advising family
owned, private funeral home owners on their succession
plans for over twenty five...
Bridging the Gap
There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
Ditching the Doom and Gloom
The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
Goal Setting and Digital Marketing
When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
3 Ways to Increase Preneed Leads Online
If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue.
However, you don’t have many options to do so. Let’s take a look at a few:
1. You can rai...
The Weight of Grief
HOW AFTERCARE PROGRAMS CAN HELP
The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...