All Blogs

Sabbatical: Gratitude in Action

First, let’s start with a short intro on who Kris Seale is and then meander our way forward in time to the year 2024 when 260 of his 518 employees took a 30-day sabbatical. Yep – you read that righ...
By Kris Seale and Elli Morris
Saturday, December 7, 2024

5 Technology Trends Shaping the Funeral Industry in 2025

When you think of innovation and cutting-edge tools, the funeral industry might not be the first thing that comes to mind. This is an industry steeped in tradition, where personal connection, empat...
By Rianne Lund
Saturday, December 7, 2024

Embracing Technology in Your Funeral Home

TECHNOLOGY EXPLOSION We can likely agree that technology has exploded over the past forty years. While your great grandmother might have hung her clothes to dry on a clothesline, you’d be hard pres...
By Jim A. Luff
Saturday, December 7, 2024

PERSONALIZING FUNERAL PRODUCTS BEYOND CASKETS

When it comes to personalizing funeral products to reflect the life of a loved one, there seems to be an endless supply of options – from themed casket corners to embroidered casket cap panels. At ...
By Doric Marketing Team
Sunday, November 10, 2024

FTC Regulation Banning Fake Reviews Takes Effect

On Oct. 21, as many funeral directors were attending the NFDA Annual Convention and Expo in New Orleans, a critical piece of government regulation went into effect. This change affects businesses a...
By Rick Gershman
Sunday, November 10, 2024

FTC Rule May Create a New Landscape for Employers – if it Passes. Non-Compete versus Non-Solicitation

The Federal Trade Commission (FTC) has proposed a rule that would ban all non-competes. The Rule, known as the ‘hold on to your seats for this one,’ ok, actually it’s the ‘Non-compete Clause Rule’ ...
By Poul Lemaster
Sunday, November 10, 2024

THE POWER OF HOLIDAYS FOR FUNERAL HOME OUTREACH

One of the best and most efficient ways to grow your funeral home is by developing connections with members of your community. Outreach, if performed attentively and with purpose, builds trust with...
By Guy V. Winstead
Wednesday, October 2, 2024

Previous Posts

Business Decisions for Your Funeral Home

Independent firms are increasingly approached by consolidators (big and small), what are the top 3 considerations when contemplating the sale of a generational, family owned firm? A. Don’t go at it...

How to MITIGATE RISKS When Choosing A FUNERAL HOME BUYER

2025 is shaping up to be an active year for funeral home transactions. The NewBridge Group has been advising family owned, private funeral home owners on their succession plans for over twenty five...

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...

Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...