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Ditching the Doom and Gloom

The funeral industry is undergoing a profound transformation. For generations, funeral homes have relied on traditional marketing approaches, often steeped in somber imagery and a focus on the inev...
By Angela Human & Autumn Rothermel
In Articles
Tuesday, March 25, 2025

Goal Setting and Digital Marketing

When I wrote my book, “The Consumer’s Journey to Purchasing Funeral Services,” I have to admit I had to research a simple question: “What is the difference between ‘marketing’ and ‘advertising’? I ...
By Bill A. Johnston
In Articles
Tuesday, March 25, 2025

Bridging the Gap

There is nothing quite like human connection. When we meet and speak with someone face to face, we develop meaningful bonds. In the funeral profession, these moments are crucial for demonstrating a...
By Michael Anderson
In Articles
Tuesday, March 25, 2025

The Weight of Grief

HOW AFTERCARE PROGRAMS CAN HELP The loss of a loved one is one of the most profound and challenging experiences a person can endure. Grief, with its overwhelming intensity, can leave individuals f...
By Nikki Anne Schmutz
In Articles
Friday, March 7, 2025

3 Ways to Increase Preneed Leads Online

If you’re like most funeral professionals, you want to find ways to increase your funeral home’s revenue. However, you don’t have many options to do so. Let’s take a look at a few: 1. You can rai...
By Paul Lovelace
In Articles
Friday, March 7, 2025

How to Help Consumers Make Informed Preneed Trust Choices

Preneed trusts are invaluable for ensuring long-term growth and stability for funeral homes while providing peace of mind for families. Despite their importance, preneed trusts remain widely misund...
By Jack Hirsch
In Articles
Thursday, March 6, 2025

The Cornerstone of Success: Providing the Best Culture, Incentives and Opportunities for Employees

In the funeral service profession, our work goes beyond providing a service – we offer comfort and support during some of the most challenging moments in people’s lives. Over my 40 years in this in...
By Greg Rollings
In Articles
Saturday, February 1, 2025
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Previous Posts

Evolving Community Outreach

Real Connections Come from Real Effort In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...