Articles

Embracing Technology in Your Funeral Home

TECHNOLOGY EXPLOSION We can likely agree that technology has exploded over the past forty years. While your great grandmother might have hung her clothes to dry on a clothesline, you’d be hard pres...
By Jim A. Luff
In Articles
Saturday, December 7, 2024

PERSONALIZING FUNERAL PRODUCTS BEYOND CASKETS

When it comes to personalizing funeral products to reflect the life of a loved one, there seems to be an endless supply of options – from themed casket corners to embroidered casket cap panels. At ...
By Doric Marketing Team
In Articles
Sunday, November 10, 2024

FTC Regulation Banning Fake Reviews Takes Effect

On Oct. 21, as many funeral directors were attending the NFDA Annual Convention and Expo in New Orleans, a critical piece of government regulation went into effect. This change affects businesses a...
By Rick Gershman
In Articles
Sunday, November 10, 2024

FTC Rule May Create a New Landscape for Employers – if it Passes. Non-Compete versus Non-Solicitation

The Federal Trade Commission (FTC) has proposed a rule that would ban all non-competes. The Rule, known as the ‘hold on to your seats for this one,’ ok, actually it’s the ‘Non-compete Clause Rule’ ...
By Poul Lemaster
In Articles
Sunday, November 10, 2024

3 Reasons to Focus on Community Outreach

Picture this: It’s a beautiful autumn day, and your funeral home is hosting a charity cookout at a local park. Families have gathered for food, music, games, and neighborly fun. As more and more f...
By Jeff Stewart
In Articles
Wednesday, October 2, 2024

Cultivating Community Connections How Funeral Professionals Can Lead Through Service and Outreach

As a funeral professional, you are more than a caretaker in times of loss; you are a pillar of comfort, guidance, and support for families navigating the journey of grief. You have the unique oppor...
By Terri Bordenkircher
In Articles
Wednesday, October 2, 2024

THE POWER OF HOLIDAYS FOR FUNERAL HOME OUTREACH

One of the best and most efficient ways to grow your funeral home is by developing connections with members of your community. Outreach, if performed attentively and with purpose, builds trust with...
By Guy V. Winstead
In Articles
Wednesday, October 2, 2024
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Previous Posts

Evolving Community Outreach

Real Connections Come from Real Effort In the funeral home space, community outreach has become a familiar part of the playbook: Sponsor a blood drive, show up at a recycling event, hang a banner ...

Guiding Families Through Monument Selection

A Funeral Director’s Approach to Lasting Legacy THE LASTING ROLE OF MONUMENTS IN MEMORIALIZATION Cemetery monuments serve a profound purpose beyond marking a final resting place. They offer famili...

UNDERSTANDING GREEN BURIAL

As consumer preferences shift toward sustainability, the funeral industry faces an evolving demand: green burial. No longer an afterthought, green burial is gaining traction among families who seek...

DON’T FEAR AI— TRAIN IT.

Artificial intelligence can sound like science fiction: robots replacing humans, machines making decisions we don’t understand. But the truth is, AI isn’t here to replace the human touch that defin...

4 areas of business your software should cover

When shopping for a new car, you have choices to weigh before you find the right one  to purchase. Here are a few: • New or used? • Car, truck, or SUV? • Color? Finish? Miles per gallon? G...

Growing Preneed Sales in a Market Shifting Toward Cremation

GROWING PRENEED SALES IN A MARKET SHIFTING TOWARD CREMATION by Jack Hirsch Although today’s consumers have more choices than ever when it comes to end-of-life planning, cremation is increasin...

Increasing Cremation Revenue with Non-Traditional Solutions

INCREASING CREMATION REVENUE WITH NON-TRADITIONAL SOLUTIONS by Darren Crouch As cremation continues to overtake burial as America’s leading choice for final disposition, funeral homes are exp...